It all started with castor oil
Founded in 1979 and headquartered in Southern California, Maxima is today recognized as one of the most coveted brands in the racing industry. Maxima Racing Oils were established by Americans Dick Lechien and Roland Reed. Dick Lechien was successful U.S. drag racing rider in Roadsters, Coupes, Dragsters and AA Nitro-Methane Fuelers, setting several world records. However, Lechien was also successful businessman, who together with Roland Reed, Maxima co-founder, shared large multi-brand dealership where all major motorcycle brands were sold, with recorded sales of over 2,500 bikes a year.
How did both businessmen get into oil industry? Ron, Dick Lechien’s son, was a successful motocross racer too, winning many national titles along with the 500cc win in the International Motocross and Trophee des Nations classic. But in the seventies and eighties, the two-stroke racing castor oil, used for two-stroke engines lubrication, was hard to come by and in addition available castor oils were of poor quality with nasty side effects. And so Dick and Roland decided to develop their own, better racing castor oil. With enthusiasm, unburdened by prejudices of the oil industry, they began to develop castor fortified lubricants never seen before.
After several attempts they really developed castor oil that was much better than anything on the market. New oil was so requested among the riders, that Lechien’s started industrial production. Throughout the years MAXIMA came to be known as respected company employing dedicated team of young, dynamic specialists, which soon began to break one deep-rooted oil industry myth after another. During decades that followed, Maxima developed own complete line-up of racing oils of whole new quality, with latest contribution being industry-leading fully synthetic racing oils which set up a whole new standards of racing grade lubricants.
Today MAXIMA is acknowledged as a world leader in off-road, on-road and racing lubricants, used by leading racing riders, factory teams and hobby and everyday riders. Maxima's line-up expanded from first single product - castor oil - into today´s full line of lubricants and maintenance products. MAXIMA became symbol of highest quality and determination to produce the best motorsport lubricants in the industry.
Do you need more proof of the MAXIMA oils quality?
Ryan Villopoto 2013 AMA Supercross Champion a 2013 World Supercross Champion
2012 AMA Supercross Champion a 2012 World Supercross Champion
2011 AMA Supercross Champion
Ryan Dungey 2010 AMA 450 Supercross Champion
2010 AMA 450 Motocross Champion
Ricky Carmichael 5x World Supercross Champion, best MX racer of all times
David Philippaerts 2008 F.I.M. MX-1GP World Champion
Team Monster Kawasaki Kawasaki Factory Team World MX a SX Championship
Team Rockstar Makita Suzuki Suzuki Factory Team World MX a SX Championship
Garry Semics MX School Most widely known MX school in USA
Martin Liška 2008 Czech Republic Quadcross Champion
2009 Czech Republic Quadcross Champion
2010 Czech Republic Quadcross Vicechampion
2011 Czech Republic Quadcross Champion
…all these and many many more are racing and winning with MAXIMA oils.